Globo-Gyms: What a Deal?

10
Mar

Globo-Gyms: What a Deal?

Are your feeling bombarded with all the advertisements for ‘globo-gyms.’ You know, 24-Hour Fitness, Planet Fitness, and more. $0 down and $10 a month and all that nonsense. It is so frustrating knowing their business model is to NEVER have you enter the gym. You see, their model is to get you signed up at any cost and to lock you into a contract for as long as they can. They sign up thousands of people for a facility that can only handle a fraction of that. Planet Fitness has around 6,500 members per gym, but many of its gyms can only handle a maximum of a few hundred people at one time. Even less with recent COVID capacity restrictions. Their business model relies on only 17% (or less) of their members actually using their facilities. This is why they can offer such cheap memberships – and pizza and bagels! 83% of the members are actually paying the bulk of the gyms profits by never going to the gym. Those in the 83% are the gyms best members! And if you want any training classes or personal training, the rates sky-rocket. After all, machines are cheap, but results are much more expensive.

In one article published by the Washington Post, they equate Globo Gyms to insurance companies. A few benefit, but everyone pays.  Check out the Washington Post article HERE.

Before we opened, I called a [globo-gym] that is close to CrossFit Grail. I wanted to understand their pricing and what personal training services they offered. I was honest about what I wanted without telling them I was a gym owner. They were more than happy to tell me about the amazing introductory offer they had, but not so keen on telling me the cost or personal training ($75 -$125/hour I would eventually find out). They were in sales mode. I gave them my information but told them I was not interested in joining. The salesperson pressured me to come visit them on that Saturday, and I said I would not be able to make it, then as politely as I could, ended the call. I have to admit, I was curious to the lengths they would go to convert a lead. The next day I received a call that I let go to voice mail. Very high pressure, “hey, look forward to seeing you on Saturday as we agreed.” Of course, I never did go, but on Monday I got another call. “Hey, you said you would be there Saturday and we missed you. I was there waiting for you. Please call me back and we can setup another appointment.” Wow! This person, as I looked her up later, did not have any exercise experience, fitness certifications or otherwise. Just sales. I received 4 more calls over the next week.

Why are we willing to sign long term contracts for no results! We all have embarrassing stories of buying that miracle machine ‘As Seen On TV’, or the diet pill that would effortlessly shave off the pounds. We now know that the government, media, and national corporate chains do not care about your health or fitness – only your dollars. We now know that real fitness requires work and changing our diet. How is that we are willing partners in their scheme?

CrossFit has a higher monthly cost than the ‘globo-gyms.’ This is because we sign up 100 members to every 5,000 of theirs. Our model is to have 100% of our members show up every week. And our members are always working with a trainer, individually or in a small group. Our model is about RESULTS and real fitness.  At CrossFit Grail, we make that work challenging, fun, exciting, and extremely satisfying. Stop getting conned by ‘globo-gyms.’ At the end of the day, I think you will realize that more expensive per month to get what you really want, give you the tools necessary to reach and maintain your health and fitness goals while holding your accountable, may not be more expensive at all.

In health,
~Michelle Ann Keely
CEO, CrossFit Grail
CrossFit Level 1 Trainer
Precision Nutrition Certified Coach

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